Brand Story: Dela Comeco

We’re not here to reinvent the wheel or the ring. Honestly, we’re just making jewellery because it’s fun, and we’re probably having too much of it. Founded by Bethany and Joshua, two ordinary boring people with a flair for shiny things and no off switch, Dela Comeco exists for one reason: because we thought, “Why not make stuff no one asked for but everyone secretly wants?

How It All Started: A Comedy of Errors

Dela Comeco began not with a grand vision what pointless jewellery can we make? There were no mood boards, no 10-year plans, and definitely no business strategy. Just two people who liked the idea of creating jewellery that made them laugh (and occasionally question their own sanity).

The Process: Organized Chaos (Emphasis on Chaos)

We don’t believe in rules when it comes to jewellery design. Paint splatters? Sure. Rings that look like coiled springs? Why not. Our process is simple: we find a gemstone or an idea that makes us go, “Ooh, shiny,” and then we run with it. Sometimes it works; sometimes it doesn’t. Either way, we’re having a good time, and the end result is always something you won’t find anywhere else.

Our Philosophy: If It’s Funny, Make It

We’re not here to impress anyone with elegance or timeless sophistication. Dela Comeco is about making pieces that spark joy, raise eyebrows, and maybe make you snort-laugh. Jewellery doesn’t have to be serious—it can just exist because it’s fun and because you want something a little ridiculous in your life.

Why We Do It: Because Life’s Too Short for Boring Jewellery

We don’t make jewellery for trends or traditions; we make it for the people who point at something absurd and say, “I need that.” Every piece is a little rebellious, a little unexpected, and a whole lot of “Why the hell not?”

The Future: Probably More Weird Stuff

We have no idea what’s next for Dela Comeco, and that’s the way we like it. Maybe a collection inspired by office supplies. Maybe necklaces that look like spaghetti. Who knows? What we do know is this: we’ll keep making jewellery that makes us happy and, hopefully, you too.

Dela Comeco: Jewellery That’s Shiny, Weird, and 100% Us

If you’re tired of the same-old sparkly stuff and want something that feels like it was made by someone who just wanted to have a laugh and a good time, welcome. You’ve found the jewellery brand you didn’t know you needed.